In this study, a large university cafeteria participated in a 46-day experiment in which researchers randomly labeled one vegetable per day with one of four types of labels. The actual vegetable was identical; only the descriptors changed.
- Basic: Zucchini
- Healthy restrictive: Lighter-choice zucchini
- Healthy positive: Nutritious green zucchini
- Indulgent: Slow-roasted caramelized zucchini bites
Interestingly, the vegetables promoted for their healthiness were rejected as often as those with dull descriptions. This may have been at least in part because healthy foods were perceived to be less tasty.
Which choice would you have made?